HOW UNIVERSITIES EARN
Four revenue pathways through the MVP TAP platform.
Technology Licensing
Universities partner with MVP TAP to license our athlete engagement platform for their athletic department — creating a new recurring revenue stream.
Fundraising Campaigns
Run university-specific fundraising campaigns through the platform. A majority of each contribution goes directly to the athlete or university program, with MVP TAP retaining a small platform fee.
Alumni Engagement
Reconnect alumni with athletics through a digital community. Alumni can follow athletes, support programs, and stay engaged long after graduation — driving donations and participation.
Enrollment Marketing
Showcase your athletic community to prospective students and athletes. A living, breathing campus athletics presence that recruits can explore before they ever set foot on campus.
WHY PARTNER WITH MVP TAP
More than revenue — real value for your entire athletic ecosystem.
Athlete Brand Building
Give every student-athlete a professional profile that showcases their achievements on the field, in the classroom, and in the community — building their personal brand for life after sports.
Community Connection
Connect students, athletes, alumni, and fans in one unified university community. Strengthen school spirit and athletic culture beyond game day.
Sponsor Exposure
Gain visibility with regional and national sponsors looking to partner with university athletic programs. MVP TAP connects brands with engaged campus communities.
Athletic Recognition
Celebrate athletes across all sports — not just the spotlight positions. MVP TAP's Impact Score recognizes academics, leadership, and community service alongside athletic performance.
NIL Compliance
Built with NIL regulations in mind. MVP TAP provides a compliant framework for athlete recognition, rewards, and brand partnerships at the university level.
Revenue Without Overhead
MVP TAP handles the technology, payments, and compliance. Universities get the revenue, engagement, and branding benefits without building or maintaining their own platform.
PARTNERSHIP TIERS
Choose the level of engagement that's right for your university.
Directory
Your university is listed with a community page. Athletes can join and build profiles.
- University community page
- Athlete profiles
- Fan following
- Basic directory listing
THE MVP TAP ECOSYSTEM
Everyone wins when the community works together. Here's how each stakeholder generates value through MVP TAP:
Founders
- • Platform fees
- • MVP TAP+ subscriptions
- • Sponsorship revenue
- • University tech licensing
Universities
- • Tech licensing
- • Fundraising campaigns
- • Alumni engagement
- • Enrollment marketing
Athletes
- • Fan rewards
- • Shoutout videos
- • Sponsor deals
- • Brand building
Fans
- • Win memorabilia
- • VIP experiences
- • Beat the Legends
- • MVP TAP+ perks
Businesses
- • Athlete influencer marketing
- • Challenge sponsorships
- • Prize pool contributions
- • NIL marketplace